02 February 2011

Class Exercise B

Task: Apply constructive criticism model in evaluating design / artwork / picture

Group Members:
       Wee Teck Peng
       Muhammad Sadiq Bin Samsudin
       Sheikh Umar Bin Abdul Ajees

Avatar Movie Poster
 Description
      Advertisement for the movie Avatar
      Logo of McDonalds on the top right
      Gradient of colour noticed (Darker on the foreground)
      Background of a forest
Analysis
      The logo of McDonalds can be easily spotted with the colour contrast of the advertisement
      Gloomy face portrayed by the Avatar
      The face is modified - The Avatar has features of a human
      The fonts for the descriptive text at the bottom are not visible enough
Interpretation
      McDonalds showing support for the movie
      It only promotes the movie, but what about McDonalds?
      The dark foreground seems to present the presence of evil
Judgment
       Consumers are not certain what the advertisement is focusing on (Is McDonalds part of the advertisement or is it a sponsor?) (-)
       The gloomy face of the avatar may not appeal to target audience (Hesitant to buy McDonalds?) (-)
       The picture doesn’t tell much or entice audience about the story (-)
       At least it is not ambiguous in showing that it is something related to Avatar (+)
       Colour of the wordings were able to blend properly in the picture (+)

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