Task: Apply constructive criticism model in evaluating design / artwork / picture
Group Members:
● Wee Teck Peng
● Muhammad Sadiq Bin Samsudin
● Sheikh Umar Bin Abdul Ajees
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| Avatar Movie Poster |
Description
● Advertisement for the movie Avatar
● Logo of McDonalds on the top right
● Gradient of colour noticed (Darker on the foreground)
● Background of a forest
Analysis
● The logo of McDonalds can be easily spotted with the colour contrast of the advertisement
● Gloomy face portrayed by the Avatar
● The face is modified - The Avatar has features of a human
● The fonts for the descriptive text at the bottom are not visible enough
Interpretation
● McDonalds showing support for the movie
● It only promotes the movie, but what about McDonalds?
● The dark foreground seems to present the presence of evil
Judgment
● Consumers are not certain what the advertisement is focusing on (Is McDonalds part of the advertisement or is it a sponsor?) (-)
● The gloomy face of the avatar may not appeal to target audience (Hesitant to buy McDonalds?) (-)
● The picture doesn’t tell much or entice audience about the story (-)
● At least it is not ambiguous in showing that it is something related to Avatar (+)
● Colour of the wordings were able to blend properly in the picture (+)
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